Gc is the story of entrepreneurial men and women driven by the joy of self-expression. It is about people who feel good about themselves when they look at their own accomplishments. Confident and ambitious, dynamic and passionate about what they do. Gc offers quality timepieces for men and women that combine prestigious Swiss watchmaking knowhow with the fashionable design inherent in its GUESS Inc fashion house roots. Premium materials enhance the smart blend of glamour, technical excellence and reworking of the latest fashion trends that provides the brand with a unique positioning in the Swiss Made watch industry, always at an optimal price-point.