News 13 April 2017

1915 BY SEDDIQI & SONS WELCOMES DANIEL WELLINGTON TO UAE

The Premium Fashion Watch brand Enters UAE Shores through an exclusive partnership with 1915

Dubai, UAE: 1915 by Seddiqi & Sons, the contemporary one stop destination for latest trends and styles in watch fashion and accessories, welcomed the long awaited collection of exceptional timepieces by Daniel Wellington into its stores. This exclusive partnership represents the first ever expansion for this iconic Swedish label in the Middle East.

Daniel Wellington will be exclusively available at 1915 by Seddiqi & Sons with its range of timeless and minimalist watches for the region’s enthusiasts, such as the Classic Oxford, Classic Winchester and Classic York. Furthermore, among the timepieces available in UAE, is the newly launched and highly desirable and sophisticated Classic Black. The new watches are an extension of the flagship Classic Collection and was introduced in early October 2016. The watches have rapidly gaining popularity and affability among the most desirable models from watch aficionados.

“We are extremely pleased to partner with Daniel Wellington and look forward to introduce their timeless pieces to this region through our leading contemporary destination 1915 by Seddiqi & Sons”, says Mohammed Seddiqi, Chief Commercial Officer of Ahmed Seddiqi & Sons. “Their passion and dedication for minimalistic watches with high quality has appealed to young audiences who appreciate classic designs. It’s an honor to have them among our portfolio of eclectic brands and collaborate with the team in UAE.”

Commenting on their foray in UAE, Ola Melin, Public Relations Manger at Daniel Wellington said, “Our accessories represent the elegance and simplicity of traditional Scandinavian design as it finest, and we could not be more excited to bring our range of timeless designs to the Middle East. We are confident and delighted about our partnership with 1915 by Seddiqi & Sons, which will substantially increase our presence in the region and strengthen our relationship with new and existing customers. UAE is a strategic and dynamic market, and we look forward to serving all who visit, live and work in the region.”

1915 by Seddiqi & Sons is a homegrown brand of Ahmed Seddiqi & Sons, the biggest watch retailer in the region. It has become the go to retailer of choice for internationally acclaimed watches and accessories that complement latest fashion trends and styles since 2012 with exemplary brand management skills and outstanding portfolio of clientele. This iconic brand is the latest addition to 1915’s portfolio of international brands and can be found in all 1915 by Seddiqi & Sons stores across the UAE.