Guess Watches launched its collection in 1983 with a line of men’s and women’s fashion watches. Consistent with the Guess image, the ever evolving watches appeal to young, fashion-driven consumers around the world. Constant attention to new ideas and cutting-edge design keep the brand relevant to today’s trends. Guess Watches offer a wide range of styles and colorations for both men and women. Timepieces for women feature styles that range from trendy-casual to sophisticated-chic. The collection for men encompasses the best of masculine design, materials, and technology. The Guess Watch customer is young, sexy, adventurous and incorporates the watches as part of their accessory wardrobe. The fashion uniqueness of the brand is emphasized in seasonal marketing statements - including advertising, PR, product placements, point of sale displays, and special events.